ASIAN PAINTS ROYALE PLAY EPUB DOWNLOAD!
Royale Play Special Effects gives your home a luxurious feel with innovative textures, decorative paint colours and hues. To know more, visit Give your walls a special effect with Royale Play's textured wall paints. Explore all products here at In yet another interactive digital initiative, Asian Paints took to Tata Sky, giving its viewers a chance to sample their Royale Play textures from.
|Published:||12 February 2014|
|PDF File Size:||35.28 Mb|
|ePub File Size:||43.56 Mb|
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Asian Paints Royale Play: Painting Inspiring Stories
Effects Marble Finish With a marble finish so smooth, and an almost unlimited palette of colours, it is finally possible to create your own exotic look and turn your home into your personal palace. Igneous Surprisingly smooth right from the first touch, its aura is ever-increasing, giving grandeur a whole new meaning.
Cobbled With the power to transform even the most placid wall into a work of art, it gives a waterfall like effervescence, bringing back strong memories of the Renaissance.
Talking about the marketing challenges, Syngle adds, "The asian paints royale play challenge was to come out with a asian paints royale play that talks about the stories of inspirational women without it looking like brand speak. Also, 80 per cent of our fans on social media were men, a large number of whom are contractors, dealers and painters; so tapping into the 20 per cent female fan base and engaging them was of paramount importance.
Though the textures were launched offline, there was never a dedicated launch for the same digitally. This year, we had to run a campaign promoting the NEU range keeping the Royale Play woman at the heart of it.
Asian paints royale play on the same, Bajaj opines, "Advertising in this category mostly revolves around showing how beautiful the paint looks, or talking about how long-lasting the paint would be, if we are talking about exterior paint.
Showing the tangible benefits or putting the product on a pedestal is what traditional advertising does.
When it comes down to digital, things have to be real, because this is a medium where people choose what they watch and share. Our challenge was to bridge the gap between having a completely functional campaign and something simply metaphorical.
According to Gopa Kumar, vice president, Isobar India, the execution of asian paints royale play ads seems simple and believable. He says, "I like the way the DIY aspect has been blended with the storyline.
Using the lady to do it shows really how simple it is.
Royale Play Textures Images | Royale Play Designs - PaintMyWalls
A good metaphorical use of 'paint your dreams'. If you notice the subject mentions her inner desire to move out of the cubicle while she looks at the same space," he notes.
Kumar says that this ad is a asian paints royale play example of breathing life into a category which is low-involvement and seasonal. Asian Paints' Royale Play comprises a collection of innovative and ready to use special effect finishes for interior walls.