WHAT IS MARKETING ENVIRONMENT EBOOK DOWNLOAD!
Describe the external marketing environment in which businesses operate. Unfortunately, there are other forces at work in the marketing world—forces over. Definition of market environment: The collection of non-marketing influences that have an impact on a marketing manager's success in forming and keeping. Firm is surrounded by internal & external force (marketing environment) have great effect on firm's ability to maintain relations with target customers.
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First, you probably decided what you wanted from a college. Perhaps price was your number-one criterion, or maybe distance from home.
Maybe size was important, or reputation or available majors. Maybe it was the quality of the football team or the male-to-female ratio.
In so doing, you focused on what was most important to you.
Naturally, you could choose only among schools that had accepted you. How many times have you rethought your decision? Are you happy with it? Would you make the same choice again?
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Objectively, you may have made a bad decision, but not all decisions are made on a purely objective basis.
Psychological and social influences come into play. Psychological Influences Under this category, we can identify at least five variables: What is marketing environment internal process that causes you to seek certain goals. The way you select, organize, and interpret information.
Knowledge gained through experience and study.
Your predisposition to respond in particular ways because of learned values and beliefs. The collection of attributes that characterize an individual. Social Influences Here, we what is marketing environment four factors: Friends or other people with whom you identify.
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Economic or social status. Your set of accepted values. For instance, suppose the travel agency that sold you your spring-break getaway found that you bought the package because you viewed what is marketing environment as a reward for studying hard and doing well academically.
Taken together, they make up its external marketing environment, which includes regulatory and political activity, economic conditions, competitive forces, changes in technology, and social and cultural influences.
Successful marketing often hinges on understanding consumer behavior—the decision process that individuals go through when purchasing or using products. They go through a series of steps in reaching the decision to buy a product: All companies are affected by external factors, what is marketing environment certain factors can have a stronger influence on particular products.
In matching products with external factors, apply each factor only once. Be sure to explain exactly how a given factor might affect product sales.
Macro-environment[ edit ] The macro-environment refers to all forces that are part of what is marketing environment larger society and affect the micro-environment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture.
The purpose of analyzing the macro marketing environment is to understand the environment better and to adapt to the social environment and change through the marketing effort of the enterprise to achieve the goal of the enterprise marketing.
Demography what is marketing environment to studying human populations in terms of size, density, location, age, gender, race, and occupation.